Cookie notice
Last updated 28 October 2026. This explains the cookies on digimetrics.ai and how to change your mind.
The short version
Necessary cookies always run. Analytics and Marketing cookies only run if you accept them in the banner. You can change your choice at any time with , which is also in the footer of every page.
What each choice does
- Necessary. Remembers your choice and keeps the site working. We do not ask for this one.
- Analytics. Counts visits, clicks and sign-ups with Google Analytics so we can see what is working. If you say no, Google Analytics may still receive a basic count of the visit, but it sets no cookie and does not recognise you again.
- Marketing. Lets ad platforms (Google, Meta, TikTok, LinkedIn, Microsoft) measure whether our ads led to a sign-up, and show our ads to people who may want them. If you say no, none of these run.
If your browser sends a Global Privacy Control signal, we treat Marketing as off.
The cookies
| Name | Set by | What it does | Choice | Lasts |
|---|---|---|---|---|
dm_consent | Digimetrics | Remembers your cookie choice so we do not ask again on every page. | Necessary | 180 days |
dm_attr | Digimetrics | Remembers which campaign or link first brought you here (for example a utm_source), so a later sign-up can be credited to it. | Analytics or Marketing | 90 days |
_ga, _ga_G5J0FDF6KMB | Google Analytics | Counts visits, pages and clicks, and tells one visitor from another without naming them. | Analytics | 2 years |
_gcl_au, _gcl_aw | Google Ads | Records that a visit came from a Google ad, so we can count sign-ups from ads. | Marketing | 90 days |
_fbp, _fbc | Meta (Facebook, Instagram) | Same purpose for Facebook and Instagram ads. Set only while we run those ads. | Marketing | 90 days |
_ttp | TikTok | Same purpose for TikTok ads. Set only while we run those ads. | Marketing | 13 months |
bcookie, li_fat_id, lidc | Same purpose for LinkedIn ads. Set only while we run those ads. | Marketing | Up to 2 years | |
_uetsid, _uetvid | Microsoft Advertising | Same purpose for Microsoft (Bing) ads. Set only while we run those ads. | Marketing | 1 day to 13 months |
The same choice on our app
Your choice is stored in one cookie that also applies to platform.digimetrics.ai, so you are asked once for both. How we handle personal data in the app is in the privacy notice.
Questions
Write to support@digimetrics.ai.