COMPETITOR ANALYSIS TOOL
SEO competitor analysis: who is beating you on Google, and where?
SEO competitor analysis shows which sites rank for the searches you want and how you compare. Digimetrics Competitors Identifier finds the rivals ranking for your keywords, shows each site's Google position (yours included), and compares every shared keyword for up to 3 rivals you tick. One run takes under a minute.
- under a minute
- Free for 7 days
- No card needed
Updated 23 October 2026
The short answer
- Your SEO competitors are the sites that rank for your searches, which are often not the businesses you compete with offline.
- Competitors Identifier needs your domain, the keywords or rival domains to compare on, and a market.
- It lists the rivals found, each site's position, and a keyword-by-keyword comparison for up to 3 rivals.
- One run finishes in under a minute, so you can check every market you sell in.
- In the official tutorial's sample, the brand sat seventh with three rivals ahead to study.
WHAT YOU GET BACK
What the competitor report shows
- Rivals foundSites ranking for the same searches
- PositionEach site’s Google position, you included
- Keyword comparisonTick up to 3 rivals to compare every shared keyword
From the official tutorialThe sample brand sat seventh, with three rivals ahead to study. (Sample brand “Brightpath”.)
HOW IT WORKS
How to do SEO competitor analysis in three steps
- 1
Enter your domain and what to compare on
Add the keywords you care about, or the domains you already suspect, then pick the market and language.
- 2
Run it
In under a minute you get the sites ranking for those searches, with each one's Google position next to yours.
- 3
Tick up to 3 rivals to compare
See every keyword you share with them, and where each of you ranks, so the gaps are obvious.
Takes under a minute. Included on every plan.
What is competitor analysis in SEO?
Competitor analysis in SEO is finding the sites that win the searches you want, then working out why they rank above you and what you would need to change to pass them.
It differs from competitor analysis in marketing in one important way. In marketing, your competitors are the companies chasing the same customers. In search, your competitors are whoever holds the positions you want, and that can be a directory, a review site, a magazine or a business three states away.
That is why the first step is to find your competitors from live rankings instead of from memory. Competitors Identifier starts from your keywords and reads who actually ranks, so you study the right sites.
Is competitor analysis part of marketing? Yes. In digital marketing, search competitor analysis is the part that tells you where your content and links fall short.
How to do SEO competitor analysis: a checklist
Find who ranks, compare shared keywords, then look at why they win: content, links and technical health. Each step has a tool.
Use this SEO competitor analysis checklist in order. Competitors Identifier covers the first two steps; the rest use the tool named in each row. Together they make a complete SEO competitor analysis report you can act on, or hand to a client.
| Step | Question it answers | Tool |
|---|---|---|
| 1. Find rivals | Who ranks for my searches? | Competitors Identifier |
| 2. Compare keywords | Which keywords do we share, and who is ahead? | Competitors Identifier, tick up to 3 rivals |
| 3. Compare links | Who links to them and not to me? | Backlinks Explorer |
| 4. Compare pages | Why does their page beat mine? | On-Page Optimisation |
| 5. Compare traffic | Is their search traffic growing? | Search Trends |
Doing it by hand vs. with a competitor analysis tool
By hand, you search each keyword in a private window and copy the results into a sheet. A competitor analysis tool online reads the rankings for you, for your market, in one run.
Manual checks are skewed by your location and search history, and they take an afternoon for a short keyword list. You also end up with a spreadsheet of URLs but no shared-keyword view, which is the part that tells you where to attack.
| Task | By hand | With Competitors Identifier |
|---|---|---|
| Find who ranks | Search each keyword, note the URLs | Rivals found, in one list |
| Know your own position | Scroll and count | Your position shown beside theirs |
| Compare shared keywords | Build a pivot table | Tick up to 3 rivals |
| Check another market | Use a VPN and start again | Change the market and rerun |
Free SEO competitor analysis without an expensive subscription
Your first runs are free: new accounts get every tool unlocked for 7 days with no card, and a Competitors Identifier run takes under a minute.
That is enough to map your rivals across several keyword sets and markets, then follow up with a backlink check on the strongest rival. After the trial, Starter is $31 a month billed annually.
Compared with Semrush or Ahrefs, the trade-off is depth for focus. Big suites hold huge historic databases for specialists. Digimetrics answers the small-business question directly: who ranks above me, on which keywords, and which tool fixes the gap. If you are weighing the two, see our Semrush alternative page.
Who runs competitor analysis, and what to run next
Business owners run it to see who is taking their customers on Google; agencies and consultants run it to open a pitch with evidence.
A competitor table is persuasive: a client sitting seventh behind three named rivals understands the problem at once. That is why SEO consultants run it before a first call.
Once you know who to beat, three tools explain why they win:
- Backlink checker: see every site linking to a rival, scored 0 to 1,000.
- Website traffic checker: see whether a rival's organic traffic is rising.
- On-page SEO checker: benchmark your page against the top three results.
Digimetrics makes digital marketing much easier to teach. Instead of just showing students scores and reports, I can explain what the issues mean, why they matter, and how to fix them in a practical way.
Ray TeohACLP Certified Trainer in Digital Marketing, ASK TrainingQUESTIONS PEOPLE ASK
Frequently asked questions
Still unsure? Email support@digimetrics.ai and a person will reply.
How do I find my SEO competitors?
Start from the keywords you want to rank for, not from the businesses you know. Enter your domain and those keywords in Competitors Identifier and it lists the sites that rank for them, with each one's Google position next to yours.
What is the best SEO competitor analysis tool in 2026?
The best one finds your real search rivals, shows where you stand and points to the next fix. Competitors Identifier does the first two in under a minute, and links straight into backlink, page and traffic checks for the third.
Is there a free competitor analysis tool online?
Yes. Every new Digimetrics account gets every tool free for 7 days with no credit card, including Competitors Identifier.
How many competitors can I compare at once?
The tool lists every rival it finds for your keywords. You can then tick up to 3 of them to compare every shared keyword side by side.
What should an SEO competitor analysis report include?
Who ranks for your target keywords, where you sit, the keywords you share with each rival, and why they win: links, page content and traffic trend. The checklist above shows which tool covers each part.
How do I do competitor analysis in digital marketing?
Split it by channel. For search, find who ranks for your keywords and compare shared keywords, links and pages. For paid and social, Digimetrics has the Performance Marketing Audit and Social Media Audit, which both accept competitor details.
Can I check competitor traffic too?
Yes, with Search Trends: monthly organic and paid numbers for any domain, plus the new keywords it wins each month.
See exactly who is ahead of you, and on what.
Run your first competitor analysis free for 7 days. No credit card needed.