SOCIAL MEDIA AUDIT TOOL
Social media audit: see where you trail your competitors, and why
A social media audit with Digimetrics Social Media Audit needs only your brand name: auto-find locates your profiles, you add up to 3 competitors, and in up to 3 minutes you get an overall score out of 100, followers, growth, engagement and posting rate per platform, the gaps competitors exploit, and an action plan ranked by priority. Try it free for 7 days.
- up to 3 minutes
- Free for 7 days
- No card needed
Updated 23 October 2026
The short answer
- A social media audit compares what you post, how often and how people respond, against the brands competing for the same audience.
- Social Media Audit starts from your brand name; auto-find fills in the profiles and you confirm them.
- You get one overall score out of 100, then followers, growth, engagement and posting rate for each platform.
- Add up to 3 competitors to see what they do better, and get an action plan ranked by priority.
- One run takes up to 3 minutes, and every tool is free for 7 days with no card.
WHAT YOU GET BACK
What the social media audit report shows
- Overall scoreOut of 100
- Per platformFollowers, growth, engagement, posting rate
- Gaps and tacticsWhat competitors do better
- Action planRanked by priority
From the official tutorialA competitor posts seven times a week, mostly short video; the brand posts four. (Sample brand “Brightpath”.)
HOW IT WORKS
How to do a social media audit in three steps
- 1
Type your brand name
Auto-find looks up your profiles and fills in the rest. Confirm the right accounts so the audit measures you, not a namesake.
- 2
Add up to 3 competitors
Pick the brands your customers compare you with, not the biggest names in your industry. Turn on social listening if you also want the wider conversation.
- 3
Run it and work the action plan
The audit takes up to 3 minutes. Start at the top of the action plan: it is ranked so the first item is the one most worth your week.
Takes up to 3 minutes. Included on every plan.
What is a social media audit in marketing?
A social media audit in marketing is a check of every brand profile against two benchmarks: your own goals and your closest competitors. It tells you which platforms are working, which are not, and what to change.
Think of it as the social version of a website audit. Instead of crawl errors and page speed, you are looking at reach, growth, engagement and how consistently you show up. The output should be a short list of changes, not a spreadsheet of follower counts.
A digital media audit is the wider version: owned channels such as your website and email, paid ads and earned coverage together. Social Media Audit covers the social piece. For the website side, run the SEO audit tool; for paid channels, run the PPC audit.
Competitor social media analysis: manual vs Social Media Audit
Doing a competitor social media analysis by hand means visiting every profile, counting posts and logging numbers in a sheet. Social Media Audit collects the numbers side by side and writes up the gaps.
A free social media audit template is usually a spreadsheet with columns like these. Here is what filling one in by hand looks like, compared with one run.
| Audit job | By hand with a template | With Social Media Audit |
|---|---|---|
| Find every brand profile | Search each platform, hope you found them all | Auto-find from your brand name, you confirm |
| Log followers and growth | Copy numbers into a sheet, repeat next month | Per-platform table, ready on each run |
| Work out engagement | Average likes and comments over recent posts | Engagement per platform, calculated |
| Compare posting rate with rivals | Scroll and count competitor posts | Posting rate for you and up to 3 competitors |
| Decide what to do | Your interpretation of the sheet | Gaps, tactics and a ranked action plan |
What an audit finds: the official sample
In the official tutorial's sample (fictional brand Brightpath), the audit found a competitor posting seven times a week, mostly short video, while the brand posted four.
That is a typical finding, and a useful one, because it comes with both a number and a format. The fix is not "post more". It is "close a three-post gap, and make most of the extra posts short video", which you can schedule this week and check on the next run.
The same logic works for an Instagram audit: confirm your Instagram profile, add the competitor whose feed your customers follow, and compare posting rate and engagement. If the gap is format, the AI video generator makes short clips, and the caption generator writes three caption variations per post.
Re-run the audit a month after you change your posting plan, so you compare like with like.
How to do a social media content audit
A social media content audit looks at what you posted, not just how many people follow you: which formats, topics and hooks earned engagement, and which fell flat.
Use Social Media Audit for the numbers, then work through the content itself in this order:
- Group your last few weeks of posts by format (video, image, carousel, text) and compare engagement for each.
- Group them by theme. If you have no clear themes, the content pillar generator gives you three pillars with subtopics.
- Check the posting rate against your competitors in the audit. A gap of several posts a week usually matters more than any single post.
- Rewrite the weakest hooks. The first line decides whether anyone reads the rest.
- Set one change for the month, then re-run the audit to see if the score moved.
Is there a free social media audit tool online?
Yes. Every Digimetrics tool, Social Media Audit included, is free for 7 days with no card, so your first audits are free.
Look for a checker that grades more than one profile. This social media audit AI tool grades every confirmed profile, compares them with up to 3 competitors and ends with a ranked plan, which is the part people actually need.
After the trial, Starter is $31 a month billed annually with 3 projects. Agencies auditing several client brands usually choose Expert for white-label PDF export. If you mainly want to know what people say about you, rather than how your own profiles perform, use the social listening tool instead.
There are so many tools out there but few have the breadth and depth of Digimetrics in finding and fixing SEO, content, web, and social media issues. It's definitely a boon to marketers and agency owners alike.
Walter LimFounder, Cooler InsightsQUESTIONS PEOPLE ASK
Frequently asked questions
Still unsure? Email support@digimetrics.ai and a person will reply.
What is the best social media audit tool in 2026?
The best one compares you with your real competitors and ends in a ranked plan. Social Media Audit gives an overall score out of 100, per-platform followers, growth, engagement and posting rate, competitor gaps and an action plan, in up to 3 minutes.
What should a social media audit include?
Every active profile, followers and growth, engagement, how often you post, how you compare with competitors, and a short list of changes in priority order. Social Media Audit covers all of these in one report.
How often should I audit my social media?
Quarterly suits most brands, plus a run before any campaign or rebrand. If you are testing a new posting plan, re-run after a month to see whether the score moves.
Can I audit my competitors' social media?
Yes. Add up to 3 competitors and the audit compares their followers, growth, engagement and posting rate with yours, then lists what they do better.
Is Social Media Audit better than Semrush or Ahrefs for a small business?
It depends on the job. If your question is how your social profiles compare with competitors, Social Media Audit answers it in one report, on a plan that also includes SEO and AI visibility tools. See our Semrush alternative page for the full comparison.
Does the audit post anything or change my accounts?
No. It reads public profile data and reports on it. Nothing is posted, followed or changed.
See where your socials trail the competition.
Run your first audit free for 7 days. No credit card.