LEARN
Practical guides to SEO and AI search
These guides explain how to get found on Google and recommended by AI assistants such as ChatGPT, Perplexity and Google AI Overviews. Each one starts with a short answer, gives the steps in order, and links to the Digimetrics tool that does each step for you. Written by the Digimetrics editorial team and updated as search changes.
- Step-by-step
- Answer first
- Updated October 2026
Updated 23 October 2026
Guides
20 pages- What is generative engine optimization (GEO)?Generative engine optimization (GEO) explained: where the term came from, what the research found, and a six-step method to get cited by AI answers.
- What is answer engine optimization (AEO)?Answer engine optimization (AEO) explained with before-and-after examples: how to write pages that AI answers and featured snippets quote, in five steps.
- How to get your brand recommended by ChatGPTHow to rank in ChatGPT search and answers: allow OAI-SearchBot, earn mentions on the sources ChatGPT cites, and measure your mention rate.
- How to appear in Google AI OverviewsGoogle AI Overviews SEO from Google's own docs: eligibility rules, what to fix, how to measure in Search Console, and how preview controls opt you out.
- How to rank in PerplexityPerplexity SEO explained: allow PerplexityBot, fix firewall blocks, write citable pages and track Perplexity citations.
- llms.txt explained: what it is and do you need one?What is llms.txt?
- AI SEO checklistAn AI SEO checklist in four stages: access, foundation, content and measurement.
- Should you block GPTBot and other AI crawlers?Block GPTBot or not?
- SEO audit checklistA practical SEO audit checklist: indexing, technical health, speed, on-page, links, local and AI visibility, in the order that matters.
- Technical SEO checklistA technical SEO checklist for 2026 built on Google's own rules: crawling, indexing, canonicals, redirects, mobile, Core Web Vitals and structured data.
- How to do keyword researchHow to do keyword research step by step: seed ideas, volume, difficulty, intent and mapping each keyword to one page.
- How to check your backlinksHow to check backlinks to your site or a competitor's: free Search Console method, what to look for in a backlink checker, and how to spot good and bad links.
- Local SEO guideA practical local SEO guide for small businesses: Google Business Profile optimization, reviews, NAP consistency, local pages and schema.
- Schema markup guideWhat is schema markup, does it help SEO, and which types still earn rich results in 2026?
- On-page SEO checklistAn on-page SEO checklist for any page: intent, title, headings, opening answer, depth, links, images and schema, benchmarked against page one.
- SEO vs GEO vs AEOSEO vs GEO vs AEO in one table: what each optimizes for, how you measure it, what overlaps, and how to split your time between them.
- Does AI content rank on Google?Does AI content rank?
- Why your website is not ranking (and how to fix it)Website not ranking on Google?
- How to measure AI visibilityThe AI visibility metrics that matter: mention rate, citation rate, sentiment, position, share of voice and sources.
- SEO reporting for clientsA monthly SEO report template clients actually read: summary, traffic, rankings, AI visibility, work done and next steps.
QUESTIONS PEOPLE ASK
Frequently asked questions
Still unsure? Email support@digimetrics.ai and a person will reply.
Where should a beginner start?
Start with how to do keyword research and the SEO audit checklist. For AI search, read what GEO is and how to get recommended by ChatGPT.
Do I need paid tools to follow these guides?
No. Every guide can be followed by hand. The linked Digimetrics tools just do the checking for you, and you can try them free for 7 days.