ARTICLE COMPARISON
Compare two articles and know which one to publish
To compare two articles for SEO, Digimetrics Article Comparison scores both, a live page, a new draft or a competitor's post, out of 100 on the same 44 criteria for one shared keyword. It returns a verdict on which to publish, what you would lose by dropping the other, and a brief of fixes. One comparison takes up to 3 minutes.
- up to 3 minutes
- Free for 7 days
- No card needed
Updated 23 October 2026
The short answer
- Article Comparison answers one question: of these two articles, which should be live for this keyword?
- Each article can be a URL or pasted text, so you can test your live page against a rewrite or against a competitor.
- Both get a score out of 100 on 44 criteria, judged against the same keyword and market.
- The verdict comes with what the losing version does better, so you keep its strengths.
- One comparison takes up to 3 minutes.
WHAT YOU GET BACK
What a comparison gives you
- ScoresEach article out of 100 on 44 criteria
- VerdictWhich to publish and why
- What you would loseStrengths of the loser
- BriefWhat to fix before switching
From the official tutorialPublish B, but keep the live page’s customer quotes (first-hand evidence 3/3 vs 1/3). (Sample brand “Brightpath”.)
HOW IT WORKS
How to compare two articles in three steps
- 1
Add Article A and Article B
Each can be a URL or pasted text. A is often your live page; B is a new draft or a competitor's article.
- 2
Set the shared keyword and market
Both are judged against the same search, so the scores are a fair fight. Then press Run: up to 3 minutes.
- 3
Read the verdict, then the brief
Publish the winner, carry over what the loser did well, and work through the fixes before you switch.
Takes up to 3 minutes. Included on every plan.
Why compare two articles on the same topic?
Because publishing a rewrite is a gamble if you cannot say why it is better. A side-by-side score turns "I think the new one is stronger" into a reasoned decision.
The usual moments are familiar. A writer hands in a refreshed version of a page that already gets traffic. An agency proposes replacing a client's post. You want to know how your article stacks up against the one beating it in search. In each case, the risk is the same: the new version reads well but quietly drops something that was working.
Article Comparison is built for that decision. In the official tutorial's sample (fictional brand Brightpath), the verdict was publish B, but keep the live page's customer quotes: on first-hand evidence the live page scored 3/3 against the draft's 1/3. A quick read would have missed that, and the new page would have lost its most trustworthy section.
Compare my content to a competitor: what the 44 criteria look at
Comparing your content to a competitor's shows, criterion by criterion, where their page is stronger for the keyword you both want. You get the gaps in writing, not a hunch.
Put your page as Article A and the competitor's URL as Article B. Both are scored on the same 44 criteria for the same keyword and market, so you see which areas the other page wins, such as first-hand evidence, and what to add to yours. The brief then turns those gaps into a fix list.
To find which competitor pages are worth studying in the first place, run the competitor analysis tool. It shows the sites ranking for the same searches and where each one sits on Google.
Studying a competitor is for learning what searchers value, not for copying. Write your own version and add your own evidence.
Compare two texts by hand vs with an article comparison tool
Reading two drafts side by side tells you which you prefer. A content comparison tool tells you which serves the keyword better, by how much, and what each one is missing.
Here is the job done both ways.
| Comparison task | Reading both yourself | With Article Comparison |
|---|---|---|
| Judge overall quality | Gut feel, often biased to the newer draft | Each article scored out of 100 |
| Use consistent criteria | Whatever you remember to check | The same 44 criteria for both |
| Tie it to the keyword | Easy to forget | Both judged on one shared keyword and market |
| Spot what the loser did well | Rarely noticed | Listed under what you would lose |
| Plan the switch | A separate edit pass | A brief of what to fix before switching |
Is this a tool to compare two documents for differences or plagiarism?
No. Article Comparison judges which article is better for search; it does not highlight word-level differences between two files or check text for plagiarism.
Many people searching to compare two texts or compare two documents for differences want a diff tool: something that marks every added, removed or changed word, the way a code editor or word processor's compare feature does. That is a different job, and a free diff tool does it well.
Article Comparison is for the marketing decision that comes after: two versions exist, and you need to choose one for a keyword. It scores quality and relevance, names a winner and explains why. If you want to check a single piece of copy for grammar, tone and risky claims instead, use Content Checker.
Who uses it, and what to run next
Editors and content leads use it before approving a rewrite; agencies use it to show a client, with scores, why a refresh is worth publishing.
If you manage writers, it gives everyone the same yardstick, which ends a lot of subjective back-and-forth. Agencies use the verdict and the "what you would lose" list to keep a client's best material during a redesign. Once you have a winner, these tools finish the job:
- AI Content Optimiser: tighten the winner's opening and readability around the keyword.
- On-page SEO checker: benchmark the title, headings and description against the top three results.
- Rank Checker: confirm the switch helped.
There are so many tools out there but few have the breadth and depth of Digimetrics in finding and fixing SEO, content, web, and social media issues. It's definitely a boon to marketers and agency owners alike.
Walter LimFounder, Cooler InsightsQUESTIONS PEOPLE ASK
Frequently asked questions
Still unsure? Email support@digimetrics.ai and a person will reply.
What is the best way to compare two articles for SEO?
Score both against the same keyword and the same criteria, then look at what each does better. Article Comparison does this on 44 criteria, gives a verdict and lists what you would lose by dropping the other version, in up to 3 minutes.
Can I compare my article with a competitor's?
Yes. Use your page as one article and the competitor's URL as the other. Both are scored on the same keyword and market, so you can see where their page is stronger and what to add to yours.
Is there a free content comparison tool online?
You can try Article Comparison free. New Digimetrics accounts get every tool for 7 days with no card needed, and one comparison takes up to 3 minutes.
Does it check plagiarism between two articles?
No. It judges which article serves the keyword better, not whether one copies the other. For word-by-word differences, use a document diff tool.
Does Article Comparison replace Semrush or Ahrefs for a small business?
It does a narrower job: deciding between two articles. Large suites focus on keyword and backlink databases. On Digimetrics there is no seat licence, and the same plan runs keyword, rank and backlink tools.
What should I do if both articles score about the same?
Read the brief and the "what you would lose" list. Often the best result is to keep the live URL and merge in the draft's stronger sections, which also protects any links pointing at the existing page.
Publish the better article, with reasons.
Run your first comparison free for 7 days, no card needed.