SOCIAL LISTENING TOOL
What are people saying about your brand? A social listening tool that shows you
Digimetrics Social Listening Report is a social listening tool: enter a brand or topic and it reports how much people talk about it (volume), whether the tone is positive, neutral or negative (sentiment), what the conversation is about (themes), and the posts behind the numbers, across X, Reddit, forums, news and review sites. New accounts can try it free for 7 days, no card.
- Free for 7 days
- No card needed
Updated 23 October 2026
The short answer
- Social listening means tracking public conversations about a brand, product or topic, not just the comments on your own posts.
- Social Listening Report needs one input: a brand or a topic.
- It returns four things: volume, sentiment, themes, and the posts behind the numbers.
- It covers X, Reddit, forums, news and review sites, where unprompted opinions tend to live.
- You see what a run includes before you press Run, and the 7-day free trial lets you try it with no card.
WHAT YOU GET BACK
What the social listening report shows
- VolumeHow much people talk about it
- SentimentPositive, neutral or negative
- ThemesWhat the conversation is about
- PostsThe posts behind the numbers, across X, Reddit, forums, news and review sites
HOW IT WORKS
How to run a social listening report in three steps
- 1
Enter a brand or a topic
Use your brand name to hear what customers say about you, a competitor's name to hear what their customers complain about, or a topic to see what your market is discussing.
- 2
Review the run and start it
You see what the report includes before you press Run. Your first reports are included in the 7-day free trial every new account gets.
- 3
Read sentiment and themes, then open the posts
Start with the overall tone, look at which themes drive it, then read the actual posts so you respond to what people said, not to a chart.
What is social listening in marketing?
Social listening in marketing is collecting and reading what people say publicly about your brand, competitors or category, then acting on it. Monitoring counts the mentions; listening asks what they mean.
In digital marketing, the useful part is the unprompted opinion. Reviews, Reddit threads and forum replies are where buyers say what they actually think, often in words you would never put in your own copy. Those words are a gift: they tell you which objections to answer on your pricing page, which features to lead with, and which complaints to fix before they spread.
That is why Social Listening Report looks beyond your own profiles. It reads X, Reddit, forums, news and review sites, then sorts what it finds into volume, sentiment and themes, with the original posts a click away.
Brand monitoring tells you that people mentioned you. Social listening tells you why.
Brand monitoring tool vs social listening tool: what changes
A brand monitoring tool alerts you to mentions. A social listening tool groups them by tone and theme so you can see patterns, then lets you read the posts behind each pattern.
Here is the difference in practice, alongside the manual way most small teams still do it.
| Job | Searching by hand | Basic brand alerts | Social Listening Report |
|---|---|---|---|
| Find mentions on Reddit and forums | Search each site, one query at a time | Often web pages only | Included with X, news and review sites |
| Know if people are positive or negative | Read every post and judge | Not usually | Sentiment: positive, neutral or negative |
| Spot what the conversation is about | Notes in a doc | No | Themes, grouped for you |
| See how big the conversation is | Guess | A count of alerts | Volume |
| Check the evidence | You already have it | A link per alert | The posts behind every number |
Reddit brand monitoring: why the forums matter most
Reddit and forums are where buyers ask each other for honest recommendations, so they show you objections and comparisons you will not see in your own comments.
A thread titled "anyone actually use this?" can shape more buying decisions than your best ad. Reddit brand monitoring lets you find those threads, see whether the replies are fair, and spot recurring complaints early.
There is a second reason in 2026: AI assistants can draw on public discussions and review sites when they answer "what's the best…" questions. What people say about you in those places can shape what ChatGPT or Perplexity says about you. To measure that directly, run the AI mentions tracker, which checks how often five AI engines name your brand and which sources they cite. Our guide on how to measure AI visibility explains how the two fit together.
Can AI or ChatGPT do social listening?
A chatbot can summarise posts you paste into it, but it cannot reliably collect fresh mentions across X, Reddit, forums, news and review sites on its own. Social listening needs a tool that gathers the posts first; AI is useful for sorting them.
That is how Social Listening Report works: it gathers the posts, then sorts them into sentiment and themes so you do not have to read hundreds of messages to find the pattern. You still get the posts themselves, so you can check the summary against the source.
So is social listening AI? Partly. The collection is data work; the grouping is where AI helps. Use both, and keep a human reading the posts before you reply to anyone.
Can social listening help find leads, and what to run next?
Yes. Posts asking for recommendations, or complaining about a competitor, are buying signals. Read the themes for those patterns and reply where it is genuinely helpful.
Listening is the start. These tools turn what you hear into changes people can see:
- Social media audit: score your own profiles against up to 3 competitors and get a ranked action plan. Social listening is an optional add-on inside it.
- Content checker: check your reply or post for tone, grammar and risky claims before it goes out.
- Buyer persona generator: turn the themes you hear into up to 10 personas with the moment they start looking.
Digimetrics helps me turn technical marketing data into insights I can actually use in sales conversations. I can spot opportunities faster, explain them clearly to prospects, and build a stronger case for action.
Christina TanChief Sales Orchestrator, Sales SymphonyQUESTIONS PEOPLE ASK
Frequently asked questions
Still unsure? Email support@digimetrics.ai and a person will reply.
What is the best social listening tool in 2026?
Pick one that covers the places your buyers actually talk, sorts mentions into sentiment and themes, and shows you the original posts. Social Listening Report covers X, Reddit, forums, news and review sites and returns volume, sentiment, themes and the posts behind them.
How do I see what people say about my brand online without an expensive subscription?
Enter your brand name in Social Listening Report. It is included in your Digimetrics plan rather than a dedicated listening subscription, and new accounts can try it free for 7 days with no card.
What is the difference between social listening and social media monitoring?
Monitoring collects mentions and alerts you. Listening analyses them: tone, themes and what to do about it. Social Listening Report does both, with the posts available for every number.
Can I listen to conversations about my competitors?
Yes. Enter a competitor's name as the brand. Their negative themes are often your best positioning ideas.
Does social listening include review sites?
Yes. Social Listening Report reads review sites as well as X, Reddit, forums and news, because reviews are where customers explain exactly why they chose or left a brand.
Is Social Listening Report better than Semrush or Ahrefs for a small business?
It answers a different question: what people say about you, not how you rank. On Digimetrics it sits on the same plan as SEO, ads and AI visibility tools. Compare plans on our Semrush alternative page.
Find out what people really say about you.
Try Social Listening Report free for 7 days, no credit card.