FOR PR AND BRAND MANAGERS
Brand monitoring for the age of AI answers
Brand monitoring is tracking what people, publications and now AI assistants say about your brand. Digimetrics adds the AI layer to it: AI Mentions Tracker (2 to 5 minutes) shows how GPT-4o, Claude, Gemini, Perplexity and Google AI Overview describe you and which sources they cite, Social Listening Report covers sentiment across X, Reddit, forums, news and reviews, and Social Media Audit benchmarks your channels.
- Free for 7 days
- Every tool unlocked
- No card needed
Updated 23 October 2026
Your first three runs
- 1AI Mentions Tracker2 to 5 minutes
- 2Social Listening ReportIncluded in the free trial
- 3Social Media Auditup to 3 minutes
All three are included in the 7-day free trial.
The short answer
- AI assistants now describe your brand to buyers in a paragraph you did not write and cannot see unless you ask the same question.
- AI Mentions Tracker reports mention rate, sentiment, citation rate, position and the sources behind each answer.
- The sources list is a PR target list: the publications and review sites AI engines trust in your category.
- Social Listening Report shows volume, sentiment and themes across X, Reddit, forums, news and review sites.
- No tool can make an AI say good things about you; these show what it says and which sources shape it.
What is AI brand monitoring, and why PR teams need it now
AI brand monitoring means regularly asking AI assistants the questions your audience asks and recording what they say about you: whether you are named, how you are described and where the information came from.
Classic online brand monitoring tools watch the press and social media for your name. That still matters. But a growing share of first impressions now happens inside an AI answer: a journalist asking Perplexity for background, a buyer asking ChatGPT which brands to trust. Those answers do not show up in a media monitoring feed.
They are not random either. AI engines lean on the sources they consider reliable, and those sources are often the same trade press, review sites and Wikipedia-style references PR teams already work with. That makes AI visibility a natural extension of the PR job, not a separate SEO project. Read how to measure AI visibility for the metrics.
Brand reputation in AI: what to measure
Five numbers cover it: how often you are named, the tone, how often your own site is cited, how early you appear in the answer, and which sources the answers rely on.
These are the outputs of AI Mentions Tracker. In the official tutorial's sample (fictional brand Brightpath), 12 of 15 answers named the brand (80%), but one question averaged only 38% visibility. That single weak question is the brief for the next campaign.
| Metric | What it tells a PR team | What to do if it is weak |
|---|---|---|
| Mention rate | Whether you are in the conversation at all | Earn coverage in the sources AI cites |
| Sentiment | Whether the description helps or hurts | Find the source of the negative framing and address it |
| Citation rate | Whether AI trusts your own site | Publish clear, factual pages: about, press, FAQs |
| Position | Whether you lead or trail rivals in the answer | Strengthen proof: awards, reviews, expert quotes |
| Sources | Which outlets shape AI's view of you | Turn the list into your media target list |
What is brand reputation ranking, and can you influence it?
Brand reputation ranking usually means where your brand appears, and how it is described, when people search for your category or your name. You influence it through the sources search engines and AI trust, not by editing the results.
Practical levers PR teams control: an accurate, specific about page; a press page with facts journalists and AI can quote; consistent descriptions across directories and profiles; and coverage in the outlets that appear in AI Mentions Tracker's sources list. The AI Page Rewrite tool rewrites a page so AI can quote it: a one-sentence answer, specifics in place of vague claims and an FAQ. Our guide on how to get recommended by ChatGPT covers the rest.
Checking claims before they go out
Run press releases and brand copy through Content Checker with your brand guide and compliance rules, and it flags claims that could cause trouble.
In the official tutorial's sample, Content Checker caught "guaranteed cheapest plans" as an unprovable claim. A line like that, once quoted by a journalist or lifted into an AI answer, is hard to take back. The Content Checker runs in under a minute.
START HERE
Your first three runs
- 1
AI Mentions Tracker
Shows how five AI engines describe your brand, in what tone, and which sources they rely on: your new media list.
2 to 5 minutes - 2
Social Listening Report
Volume, sentiment and themes across X, Reddit, forums, news and review sites, with the posts behind every number for your coverage report.
- 3
Social Media Audit
Scores your social channels out of 100 and compares followers, growth, engagement and posting rate with up to 3 competitors.
up to 3 minutes
Free check
Free AI visibility check
- Four live answers, usually 20 to 40 seconds
- Free
There are so many tools out there but few have the breadth and depth of Digimetrics in finding and fixing SEO, content, web, and social media issues. It's definitely a boon to marketers and agency owners alike.
Walter LimFounder, Cooler InsightsQUESTIONS PEOPLE ASK
Frequently asked questions
Still unsure? Email support@digimetrics.ai and a person will reply.
What is the best brand monitoring tool for AI answers?
One that asks several AI engines your audience's real questions and shows the sources behind each answer. Digimetrics AI Mentions Tracker checks GPT-4o, Claude, Gemini, Perplexity and Google AI Overview and reports mention rate, sentiment, citation rate, position and sources.
Can I see what ChatGPT says about my brand?
Yes. Add the questions people ask, for example "Is [brand] good value?", and AI Mentions Tracker records each engine's answer, whether you were named and in what tone. You can ask up to 10 questions per run.
How often should a brand team check AI answers?
Monthly suits most brands, plus a run before and after any major announcement or issue. AI answers change as new sources appear, so a single check goes stale.
Can I monitor competitors too?
Yes. Run the same questions and look at who else is named and how early. Social Media Audit compares your channels with up to 3 competitors directly.
Can PR improve how AI describes a brand?
Indirectly, yes. AI engines draw on sources they trust, so accurate pages on your own site and coverage in the cited outlets shape the answers over time. No tool can promise a particular result.
How much should a PR team spend on AI brand monitoring?
A monthly AI Mentions Tracker run with 10 questions fits easily inside Starter ($31 a month billed annually). Teams monitoring several brands usually pick Pro ($87 a month billed annually, 10 projects).
Know what AI tells people about your brand.
Ask five AI engines about your brand today. Free for 7 days, no credit card.
Social listening and PR measurement in one place
Social Listening Report measures how much people talk about you or a topic, the sentiment, the themes and the posts behind them, across X, Reddit, forums, news and review sites.
Use it before and after a launch or announcement to see whether the conversation moved, and when something goes wrong to see how far it has spread and what people are actually upset about. The posts behind each number are listed, so you can quote them in a report or respond.
For your own channels, the Social Media Audit scores you out of 100 and compares followers, growth, engagement and posting rate with up to 3 competitors. In the official tutorial's sample, a competitor posted seven times a week, mostly short video, against the brand's four. That is a concrete point for a content planning meeting.