GOOGLE ADS AUDIT
A Google Ads audit that tells you where the next dollar should go
A Google Ads audit with Digimetrics starts with Performance Marketing Audit: enter your website, monthly budget, platforms and competitor domains, and in up to 2.5 minutes you get the opportunity in two sentences, conservative, recommended and aggressive budget levels, quick wins with an owner and a channel mix. Your first run is included in the 7-day free trial.
- up to 2.5 minutes
- Free for 7 days
- No card needed
Updated 23 October 2026
The short answer
- A good PPC audit answers two questions: what your current campaigns are doing, and what your budget should be doing instead.
- Performance Marketing Audit answers the second one from your website, budget, platforms and competitors, in up to 2.5 minutes.
- Connect your Google Ads account (free and read-only) to answer the first one with spend, conversions and cost per conversion by campaign.
- Every quick win in the report names who should do it, so the list turns into tasks, not a slide.
- New accounts get every tool free for 7 days with no card, enough to run your first audit and the follow-up checks.
WHAT YOU GET BACK
What the paid media audit returns
- OpportunityIn two sentences
- Budget levelsConservative, recommended, aggressive
- Opportunities and quick winsEach with an owner
- Channel mixWhat each channel should bring back
From the official tutorialHalf of a $6,000 budget on Google Search for about 180 trials a month at around $17 each. (Sample brand “Brightpath”.)
HOW IT WORKS
How to run a Google Ads audit in three steps
- 1
Tell it about the business
Enter your website (auto-fill pulls the basics), your monthly ad budget, the platforms you use or are considering, and the competitor domains you lose to.
- 2
Run it and read the two-sentence opportunity
The audit takes up to 2.5 minutes. Start with the summary at the top: it is the one-line case for change you can repeat to a boss or a client.
- 3
Pick a budget level and assign the quick wins
Choose conservative, recommended or aggressive spend, then hand each quick win to the owner it names. Re-run after a month to see what moved.
Takes up to 2.5 minutes. Included on every plan.
What is a PPC audit, and what should a Google Ads audit check?
A PPC audit is a structured review of your paid search and social spend: where the money goes, what each channel brings back and what to change first. A Google Ads audit is the same review focused on Google.
Most Google Ads audit checklists start inside the account: campaign structure, match types, negative keywords, conversion tracking. Those checks matter, but they only tell you whether the campaigns you already run are tidy. They do not tell you whether you are in the right channels at the right budget.
That is the gap Performance Marketing Audit fills. It looks at your business from the outside, the way a senior media buyer would before touching the account: what you sell, what you can afford, who you compete with, and which channels should carry the budget. Pair it with the read-only Google Ads report and you have both halves of a paid media audit.
- Opportunity: the case for change, in two sentences
- Budget levels: conservative, recommended and aggressive
- Opportunities and quick wins: each with an owner
- Channel mix: what each channel should bring back
Google Ads audit checklist: doing it by hand vs with the tool
By hand, a thorough Google Ads audit means exporting reports, benchmarking competitors and building a budget model in a spreadsheet. The tool does the modelling and leaves you the decisions.
Use this as a working Google Ads audit template. The left column is what an auditor does; the right column shows where Digimetrics does the work for you.
| Audit task | Doing it yourself | With Digimetrics |
|---|---|---|
| Find what each campaign costs per conversion | Export, add columns, divide spend by conversions | Google Ads integration shows per-campaign CPA, free to connect |
| Decide how much to spend | Guess, or copy last year | Three budget levels from Performance Marketing Audit |
| Split budget across channels | A spreadsheet model you build yourself | Channel mix with the result each should bring back |
| Check what competitors are doing | Search their brand, screenshot ads | Add competitor domains as an input |
| Turn findings into tasks | Write them up after the analysis | Quick wins arrive with an owner already named |
| Fix the page the ads send people to | A separate CRO review | Run Landing Page Audit, score out of 100 |
Run the audit before you rebuild campaigns. Restructuring the wrong channel tidily still wastes money.
What a Google Ads audit report looks like (the official sample)
In the official tutorial's sample (fictional brand Brightpath), the audit put half of a $6,000 monthly budget on Google Search, for about 180 trials a month at around $17 each.
That one line is the kind of output a Google Ads audit report should give you: a channel, a share of budget, an expected result and a unit cost you can check later. The rest of the budget was spread across the other channels in the mix, each with its own job.
The point is not the specific numbers, which will be different for your business. It is that every recommendation can be tested. After a month you can open the Google Ads integration, compare the real cost per conversion with the estimate, and move budget accordingly. If you want a forward-looking plan built from a campaign brief rather than an audit of your current position, the media plan generator does that.
How do I audit my Google Ads account without an expensive subscription?
Connect Google Ads to Digimetrics for free (read-only) to see spend and cost per conversion by campaign, then run Performance Marketing Audit to see where the budget should go.
You do not need an agency retainer or a dedicated Google Ads auditor for a first pass. The free trial gives you every tool unlocked for 7 days with no card, which covers this audit plus the follow-up checks below.
If you later want a paid plan, Starter is $31 a month billed annually with 3 projects. Agencies offering a Google Ads audit service to clients usually pick Expert ($159 a month billed annually), which adds white-label PDF export so the report carries the agency's brand.
Comparing all-in-one suites? See how Digimetrics stacks up as a Semrush alternative.
Who runs a paid media audit, and what to run next
Owners use it to check an agency's plan, freelancers use it to open a new client, and in-house teams use it before budget season.
A marketing audit of paid channels is only useful if the fixes ship. These three tools pick up where the audit leaves off:
- Ad copy generator: new headlines, descriptions and sitelinks for the channel that wins budget.
- Landing page audit: a conversion score out of 100 for the page your ads send people to.
- Keyword research: volume, difficulty and CPC for the searches you plan to bid on.
I will be a paid member later today. See my other comment - the platform lived up to its promises. I was very happy with the results.
Joseph McMullenOwner, Blackbird Digital MarketingQUESTIONS PEOPLE ASK
Frequently asked questions
Still unsure? Email support@digimetrics.ai and a person will reply.
What is the best Google Ads audit tool in 2026?
The best one tells you where the budget should go, not just what is wrong with the account. Performance Marketing Audit returns budget levels, a channel mix and quick wins with an owner in up to 2.5 minutes, and the free Google Ads integration adds per-campaign cost per conversion.
Is there a free Google Ads audit?
Yes. Connecting your Google Ads account is free and read-only, and every new account gets every tool free for 7 days with no card, which covers Performance Marketing Audit many times.
Does Performance Marketing Audit change my Google Ads account?
No. It works from your website, budget, platforms and competitors, and the Google Ads connection is read-only. You decide what to change in the account.
How often should I do a PPC audit?
Run one before each budget cycle and whenever results shift for more than a few weeks. A quick monthly check of cost per conversion in the Google Ads integration catches problems between full audits.
Does it cover Meta and LinkedIn, or only Google?
You choose the platforms as an input, and the channel mix covers each one you select. To see what those accounts actually spend, connect Meta Ads or LinkedIn Ads for free.
Can I deliver the audit to clients under my brand?
Yes, on the Expert plan ($159 a month billed annually), which includes white-label PDF export, API access and 25 projects.
Find out where your ad budget should go.
Your first audit is included in the 7-day free trial. No credit card needed.