LINKEDIN ADS INTEGRATION
A LinkedIn ads report built around one number: cost per lead
Connect LinkedIn to Digimetrics and your LinkedIn ads report shows spend and leads for the ad account, leads by campaign, and the cost per lead (CPL) for each one. The connection is read-only and takes about 30 seconds; pulling your own data doesn't cost anything extra on any plan, so you can check which B2B campaign earns its budget.
- About 30 seconds to connect
- Free for 7 days
- No card needed
Updated 23 October 2026
The short answer
- LinkedIn clicks are rarely cheap, so the number that matters is what each lead cost.
- Digimetrics reads spend and leads, then shows leads and cost per lead for every campaign.
- Comparing CPL by campaign shows which offers your audience actually wants.
- The connection is read-only, and pulling your own data doesn't cost anything extra.
WHAT YOU GET BACK
What LinkedIn Ads shows you
- Spend and leadsAccount totals
- Leads by campaignSign-ups each brought in
- CPLWhat each lead cost
From the official tutorial$9,750 for 214 leads; the whitepaper campaign brought 128 leads at $33.59 each. (Sample brand “Brightpath”.)
HOW IT WORKS
How to get a LinkedIn ads report in three steps
- 1
Connect LinkedIn once, read-only
Sign in with the LinkedIn account that can see your Campaign Manager ad account. Digimetrics reads results and never edits campaigns.
- 2
Pick the ad account, level and dates
Choose the account, the level to report on, and a date range long enough to include a fair number of leads.
- 3
Rank campaigns by cost per lead
Put the cheapest offer at the top, ask why it works, and apply that to the rest.
Takes about 30 seconds to connect. Included on every plan.
What the data tells you: the official sample
In the official tutorial's sample (fictional brand Brightpath), the account spent $9,750 for 214 leads, and the whitepaper campaign alone brought 128 leads at $33.59 each.
One campaign produced well over half the leads. That is the kind of pattern LinkedIn ads analytics should surface straight away, because it says something about your audience: in this sample, they wanted something useful to read more than a sales conversation.
The next step is to test that idea, not just move budget. Write a second piece of gated content on a related problem with the AI content generator, check the landing page with the landing page audit, and write fresh LinkedIn ad variations with the ad copy generator, which covers LinkedIn formats as well as Google and Meta.
How much do LinkedIn ads cost, and is LinkedIn advertising worth it?
LinkedIn says costs depend on the campaign objective you choose and the ad auction: you bid against other advertisers for the same audience, and you pay for the billable event tied to your objective. Whether it is worth it depends on your cost per lead against what a customer is worth.
That is why the CPL view matters more than the cost per click. A lead that costs more but comes from the right job title at the right company can beat a cheap lead that never buys.
LinkedIn also offers company targeting for account-based campaigns, so yes, LinkedIn ads can target specific companies. If you run those campaigns, report CPL separately for them; their job, and their cost, is different from broad lead generation.
- Know your break-even CPL before you judge a campaign: what you can afford to pay for a lead given your close rate and deal value.
- Compare offers, not just audiences. In the sample, the whitepaper won on offer.
- Check the whole funnel. Connect GA4 for free to see what LinkedIn visitors do on your site.
How do I combine my LinkedIn ads report with SEO and other ad data?
Connect LinkedIn, Google Ads, Meta Ads and GA4 to the same project. You then compare cost per lead or conversion across every paid channel next to your organic search data.
Most LinkedIn campaign manager reporting lives in its own tab, so cross-channel comparisons end up in a spreadsheet. In Digimetrics the Google Ads report and Meta Ads report sit in the same place, each free to connect.
For a recommendation rather than a comparison, run the PPC audit. Performance Marketing Audit suggests a channel mix and three budget levels across the platforms you choose.
QUESTIONS PEOPLE ASK
Frequently asked questions
Still unsure? Email support@digimetrics.ai and a person will reply.
How do I turn my LinkedIn Ads data into a plain-English report?
Connect LinkedIn to Digimetrics. You get spend, leads, leads by campaign and cost per lead on one screen, and Monty, the built-in assistant, explains any number in plain English.
Does connecting LinkedIn Ads cost extra?
No. Connecting is free and read-only, and reading your own LinkedIn Ads data doesn't cost anything extra on any plan, including the 7-day free trial.
Can Digimetrics change my LinkedIn campaigns?
No. The connection is read-only. You change campaigns in Campaign Manager.
What is LinkedIn Campaign Manager?
It is LinkedIn's own platform for creating and running ad campaigns. Digimetrics reads the results from your ad account and puts them next to your other channels.
What is the best LinkedIn ads reporting tool for B2B?
One that leads with cost per lead and lets you compare it with your other channels. Digimetrics does both at no extra cost, and agencies can export white-label PDFs on the Expert plan.
See which LinkedIn campaign earns its budget.
Connecting LinkedIn is free and read-only; try the tools that act on it free for 7 days, no card.